To complement the other Morris products, when the company decided that it was going to introduce a coffee of its own it decided that to fit in with the firm's ethical policies that the beans used must come from a fairly traded source. The company sought advice from a number of coffee bean importers and roasters in the UK and has been fortunate in securing a on-going supply of fair trade, organic, shade grown arabica beans. The family owned company who have been retained by the Morris organisation to create the unique Morris blend of coffee then roasts these beans to perfection.