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Trading under the Morris brand and enjoying the back-up
and support services enables the Franchisee to receive the many benefits
that accrue. These include:
- The availability and supply of
a product range which has been subjected to stringent quality
control standards
- The supply of attractively branded
packaging materials
- An effective marketing support
package including promotional materials and innovative local
marketing strategies
- The Morris Pasties website which
will promote all Franchisee locations
- Products which have traceability
with respect to the sourcing of beef, lamb, chicken, cream,
flour, vegetables and all ingredients
- All pasties supplied
are made to the original secret recipe
- Food which is wholesome,
nutritious and with respect to soup, ice-cream and pasties – made
to special Cornish recipes
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Operating under the established
credibility of the Morris family tradition with over thirty
years experience in the industry
- Having an administrative
package, including EPOS System which enables the business to
operate efficiently
- Reviewing on a regular basis
the Key Performance Indicators with the Franchisor to ensure
that business profitability is maximised
- An ongoing programme
of research and development which ensures that the Franchisee
is at the cutting edge of this business sector, in all aspects
of the operation
- Company owned trading operations
which experiment with new techniques and strategies and make
recommendations to Franchisees accordingly
- The ongoing updating
of the Operations Manual to ensure that the business system
in its most updated form, is available to the Franchisee
- The maintenance
and constant improvement of the Morris corporate identity
- The
negotiation of bulk purchasing with suppliers in order to provide
the Franchisee with the best possible combination of pricing
and quality on all products and consumables
- The production of
a news letter for Franchisees to ensure that they are abreast
of all relevant information
- The availability of Head Office
staff to provide advice and guidance in all aspects of operating
the Morris total business system
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